Modern prescribing

What is a Modern prescribing?

A high quality, authoratative and fully referenced publication discussing the use of a drug in practice

Main reason to choose modern prescribing?

• To educate GPs and hospital doctors about the use of a specific drug in practice

The rules

• A brief is discussed between the client and staff at Family Medicine, including an outline of topics, potential authors and eidtorial.

• Up to four articles are then commissioned. Once the authors have accepted, they have six weeks to submit their article, whish is then fully referenced and submitted to the client for assessment

• Following amendments, laser proofs are submitted to the client for medical approval. Medical approval may result in further amendments, which will be made within 48 hours

• In summary, 10 to 12 weeks should be allowed from confirmation of the brief to publication.
• The publication is usually distributed through your sales team.

Production schedule

The process usually takes 10 to 12 weeks from commitment to publication (see above).

Cost

For a 15,000 print run, prices start at £21,000 for 12 pages full colour; and £25,000 for 16 pages full colour. Both prices include UV varnished covers.

Further information

Contact Terence Bradley, Business Development Manager on 01732 464190 for a full explanation of Modern Prescribing and other special projects.